diff --git a/freeimage/all/conanfile.py b/freeimage/all/conanfile.py
index 31f7d9c..16696ab 100644
--- a/freeimage/all/conanfile.py
+++ b/freeimage/all/conanfile.py
@@ -31,7 +31,9 @@ class freeimageConan(ConanFile):
                 _build_type = "Release"
 
             msbuild = MSBuild(self)
-            msbuild.build("FreeImage.2017.sln", build_type=_build_type)
+            msbuild.build(
+                "FreeImage.2017.sln", build_type=_build_type, platforms={"x86": "Win32"}
+            )
         else:
             autotools = AutoToolsBuildEnvironment(self)
             autotools.make()
@@ -49,4 +51,4 @@ class freeimageConan(ConanFile):
 
     def package_info(self):
         self.cpp_info.name = "FreeImage"
-        self.cpp_info.libs = tools.collect_libs(self)
\ No newline at end of file
+        self.cpp_info.libs = tools.collect_libs(self)